Our Services

Restless Gecko helps businesses improve the way they market, sell and operate online.

I work across marketing, e-commerce, websites, advertising, content, analytics and digital systems, bringing them together around the thing that actually matters: helping your business perform better.

That might mean identifying why a product isn't selling, restructuring an e-commerce website, improving the quality and visibility of your content, getting more useful information from your analytics, reviewing paid advertising, or connecting systems that currently operate in isolation.

Rather than selling you a predetermined package of services, I start with the problem and work backwards.

Marketing Strategy & Management

Marketing works best when individual channels are pulling in the same direction.

I help businesses establish what they are trying to achieve, determine where marketing resource should be focused and turn that into practical activity.

This can include:

• Marketing strategy and planning

• Campaign development

• Marketing audits

• Channel prioritisation

• Agency and supplier management

• Performance reviews

• Ongoing marketing management

For businesses without a dedicated senior marketing resource, I can also operate as an embedded extension of the business rather than an external agency working at arm's length.

E-commerce

Getting people to a website is only useful if the website gives them a reason to buy.

I help businesses understand and improve the complete e-commerce journey, from how products are structured and presented through to how customers navigate, purchase and return.

Services include:

• E-commerce strategy

• Conversion optimisation

• Product and category structure

• Merchandising

• Customer journey analysis

• Product page optimisation

• Online sales analysis

• Platform and functionality recommendations

The focus isn't simply on increasing traffic. It's on making more effective use of the traffic and demand you already have.

Websites & Digital Content

Your website should explain what you do clearly to customers, search engines and the increasingly important AI systems people use to research products and suppliers.

I develop and improve website content with equal consideration for usability, search visibility and commercial purpose.

Services include:

• Website content strategy

• Website structure and information architecture

• SEO

• AI and LLM discoverability

• Product and category content

• Knowledge bases and technical resources

• Case studies

• Landing pages

• Content audits and optimisation

The objective is clear, useful content written for people first, with the structure and supporting information needed for machines to understand it properly too.

Paid Media & Performance Marketing

Paid advertising should be accountable.

I can review and manage paid activity with a focus on whether campaigns are contributing to genuine commercial objectives rather than simply generating impressions, clicks or attractive-looking reports.

This includes:

• Google Ads optimisation

• Campaign and account reviews

• Keyword and search-term analysis

• Product and campaign segmentation

• Landing-page alignment

• Conversion tracking

• Performance analysis

• Agency oversight

Where another agency is already involved, I can also act on the client's side of the table—helping you understand what is being done, what is working and what should happen next.

Analytics & Customer Insight

Businesses collect enormous quantities of data but often struggle to turn it into useful information.

I help establish what should be measured, make sense of existing performance data and investigate the reasons behind customer behaviour.

Services include:

• GA4 and website analytics

• Tracking and measurement

• E-commerce performance analysis

• Customer behaviour analysis

• Conversion analysis

• Marketing reporting

• Commercial performance dashboards

• Identifying gaps in measurement and attribution

Good analytics shouldn't just tell you what happened. It should help you decide what to do next.

CRM, Data & Digital Systems

Marketing becomes significantly more effective when your website, customer data and internal systems communicate with one another.

I help businesses identify how their existing platforms can be connected and how customer and sales information can be organised into something genuinely useful.

This can include:

• CRM planning

• Customer data strategy

• Website and CRM integration

• Email marketing integration

• Sales and customer lifecycle data

• Marketing automation

• Platform and workflow planning

• Connecting marketing, sales and operational systems

The aim is not technology for technology's sake. It's to remove disconnected processes and give the business a clearer picture of its customers.

A different way of working

I don't believe every business problem requires another campaign, another platform or another monthly agency retainer.

Sometimes the answer is advertising. Sometimes it's the website. Sometimes it's the product, the data, the content or the process sitting behind all of them.

Restless Gecko exists to work that out first.

Then we fix it.